Alf Khair

In 2013, HRH Princess Reema bint Bandar Al Saud founded the social entrerprise, Alf Khair.

Our mission is to provide access to opportunities. We will launch a series of initiatives designed to educate, train and develop skills, inspire the next generation of entrepreneurs, and drive awareness of issues that have a Saudi and a global impact. We also aim to create a more productive and healthier organizational culture, by encouraging employees to explore and align their passion and purpose with their respective organizations.

Our vision is to be a center of excellence for the personal and professional development of individuals to enable them to be productive, engaged, competent and integrated members of their communities.

In other words, Alf Khair is designed to drive greater contribution to our society and deeper understanding of the issues in our community.