About Alf Khair
HRH Princess Reema bint Bandar Al Saud founded Alf Khair, a social enterprise.
We have captured the interest of various public interest outlets. Many of them insisted on taking part in our cause: allowing women (57% of which university graduates) to join the workforce and facilitating their transition. Consequently, this resulted in positive, economic growth in Saudi Arabia.
We launched 10KSA: An initiative designed to raise awareness and shed light on a culture’s attitude toward holistic health and devoted to shifting the healthcare discussion from crisis care to preventative care.
We restructured our program, strategically; shining a spotlight on our cause, underlining what we stand for. Our method of operation? Launching three initiatives designed to generate job opportunities.