Alf Darb

Alf Darb is a training curriculum that focuses on the mindset.

We believe that self-awareness, critical thinking, and decision-making skills, and the ability to translate values and ambitions into actionable goals and careers are essential to contribute to the development and growth of the individual.

Alf Darb helps individuals gain a better understanding of certain skill sets and how they can be applied to the real world. We invest in those who are interested in acquiring new skills and expertise that raise productivity and output, resulting in either a job or advancing in an existing one.

Our curriculum is designed to allow participants to customize their journey to what best suits them. It gives them control to navigate through the process, all while allowing them to pick up valuable skills along the way.

Our modules include, Self-Sufficiency, Values, Self-Branding, Peer Coaching and the Challenge.

We focus on self-direction, self-awareness, self-actualization, building character as well as personal and professional growth.

Alf Darb Tribe





The Impact

Let’s put things into perspective…

Our participators report…

Alf Darb Journey

Our motto

It’s the journey as much as the destination.

Our experience

Builds character.

Our curriculum

Tailored around the individual.

Our goal

A balance between inspiration and originality, and an emphasis on living life to the fullest.

Training Curriculum

The Values Framework
Workshop objective:

Introduce Values of Excellence to participants, reflect on values alignment and improvement and introduce the tools used for tracking/measuring values.

Learning Goals:

Inform: participants of the values necessary for a successful and fulfilling career, mindset, motivation and relationships with others.

Enable: participants to reflect on their alignment with values, their points of improvement, and to measure their progress.

Transform: participants’ outlook on what they say and do and on the attitude, they adopt and relationships they build with others based on a foundation of positive values.

  • Values Cards Exercise
  • Value Lineup Exercise
  • The Value Scorecard
The Self-Branding Module
Workshop objective:

The workshop helps participants analyze where they are now, and where they want to go. Each participant maps out their personal brand helping them distill their unique strengths, values, their mission, vision, and values and how these concepts will be translated into actions and communications within the organization and the community at large.

Learning Goals:

Inform: Give participants the insight into how their ability to define their own brand helps them achieve their goals, what the underlying system to this type of brand thinking is, and how they can apply it to their own careers.

Enable: Help participants to become self-directed in creating a brand that will help them stand out from the crowd and achieve their professional and personal goals.

Transform: To become self-aware, self-defined, and ultimately self-directed in their ability to capture their identity and build their actions and communications in such a way that will support them in achieving their professional and personal goals.

  • My life vs. My dream
  • Self-branding Canvas
  • Audience Worksheet
  • Reputation Turnaround
The Coaching Module
Workshop Objectives:
  • To enable the participants to broaden, develop and motivate each other and their teams to achieve personal and professional development.
  • To support participants in understanding their primary goals and objectives.
Learning Goals:
  • Encouraging participants to delve deeply into their current and desired future states
  • Goal setting and action step planning
  • Develop self-awareness, self-management, and self-direction
  • Improve internal communication and interpersonal skills, and enhance relationship building
  • Increase capacity to support peers
  • Manage workload, handle stress and improve work/life balance through reflection and direction
  • Wellbeing and support
  • Introduction to coaching
  • Role playing and exercises
The Art of Feedback
Workshop Objective:

Introduce participants to the importance of effective internal communication (i.e. between peers, subordinates, and superiors). Participants will engage in a variety of exercises relating to peer coaching, seeking support at work, self-management, and the art of giving proper feedback.

Learning Goals:

Inform: participants on methods of peer coaching and how to seek and provide professional support, manage emotions and reactions at work and give effective feedback.

Enable: participants to practice peer coaching and provide them with the tools that will enable them to become effective communicators.

Transform: Participants have gained the needed tools and knowledge for effective communication. They are able to communicate with their subordinates, peers and managers effectively and also able to teach and learn from their colleagues resulting in a healthier organizational culture.

  • The Art of Giving Feedback
  • Group exercises and partner drills
The Self-Sufficiency Module
Workshop Objective:

The module is designed to guide individuals to reach work/life balance and become more independent through evaluating their situation, where they are, where they want to be in the future and motivates them to establish personal and professional goals and focus on reaching their (financial, health, and social) objectives through mirror of self-reflection.

Learning Goals:

Inform: participants will learn about the self-sufficiency definition, executive functioning lens, primary executive functioning skills, navigation process, stress related challenges, and the Alf Darb pillars of well-being.

Enable: participants to reflect where they are now on the self-sufficiency bridge, and identify where they want to be on each pillar.

Transform: participants set professional and personal goals with clear action plans on how to achieve them in order to become more self-sufficient one step at a time.

  • Introduction to Self-Sufficiency Bridge
  • Self-Sufficiency Bridge Assessment
  • Stress Management Workshop
  • Goals Setting
  • Work/life balance consultants and mentors
The Challenge
Workshop Objective:

The Challenge aims to expand the learning beyond the classroom: how can the employees apply what they learned at work. Participants will work in groups on selected projects that help to improve the organizational culture.

Learning Goals:

Inform: tools that aid participants with pitching innovative solutions to create a healthy organizational culture.

Enable: pitching skills, team work, applying all the modules through one practical project.

Transform: TATA employees implement the projects they proposed at work, engage the whole team in implementation to contribute in creating a healthy organizational culture at work.

  • Introduction to the topic and format
  • Group formation
  • Review of template for pitch presentation
  • Feedback between teams
  • Final pitching

Our services include

Plug-in programs

partnerships with universities and technical-training institutes who recommend our approach to this subject.

Bespoke programs

tailored to the needs and objectives of businesses and organizations

Personal Coaching

for development and personal growth


certifying companies with the Alf Darb program and designating it “standard, basic training“



We help our clients evaluate and assess their current strengths, areas of development, and identify their goals in order to reach their full potential and improve certain aspects of their performance in the company and their life.

Target Audience

We target organizations who want to adopt a learning culture, advance their employees’ performance, and increase their moral.

We focus in our corporate coaching on employees from these organization levels:


Supervisors and first line managers

Middle management

Corporate Coaching Outcomes

  • Improvements in employees’ performance, targets and goals achievement.
  • Increased employee morale and motivation.
  • Improved employee retention.
  • Development of leadership capabilities.
  • Improvement of communication, teamwork, and other work-related competencies.
  • Greater sense of ownership and accountability.


Free Trial

Two sessions for two different employees.

6 Sessions bundle

360 Degree Assessment before the first session
6 x 45 mins coaching sessions
Monthly follow up email
Self-development resources  

12 Sessions Bundle

360 Degree Assessment before the first session
12 x 45mins
Monthly follow up email
Self-development resources  

We also offer virtual coaching sessions in case of difficulties in attending face to face.

For more information and to sign up please send an email to:

Life Coaching

Life coaching focuses entirely on the self (YOU). We help you evaluate and assess your current strengths, areas of development, identify your goals in order to reach your full potential and improve certain aspects of your life.

Target Audience

Our clients are self-starting individuals who thrive for Self-development and goal achievement. They come from different backgrounds, age groups, and genders. The individual target audience is divided into 6 groups:

Middle management



University graduates and students

Seniors high school students

Life Coaching Outcomes

  • Improvement in individual’s performance, targets and goals
  • Feel supported and empowered
  • Increased confidence and self-reliance
  • Increased receptiveness to personal learning and development
  • Greater ownership and responsibility
  • Development of self-awareness
  • Greater clarity in roles and objectives
  • The opportunity to exact behavior/performance difficulties
  • A balanced lifestyle
  • Improved communication and team work


Entry bundle

3 x 45 mins
1 Monthly follow-up email
Self-development resources


6 x 45 mins
Monthly follow up email
Self-development resources  

Advanced Bundle

12 x 45mins
Monthly follow up email
Self-development resources

We offer a free consultation session prior to the coaching engagement
We also offer virtual coaching sessions in case of difficulties in attending face to face

For more information and to sign up please send an email to:

Success Stories

Keep in touch

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